In this post, I've put together a collection of modern logo design templates to help you create a logo for your small business.

// Branding Your Business

Your logo says a lot about your business.

Besides your website, it may be the first thing people see and your goal is make your logo stand out, capture your unique value proposition and tell your brand story.

Just maybe...

• You've decided to DIY your logo design.
• Or you're just looking for some inspiration to send to your designer.

Here's what to look for in a logo design.

The following infographic from Visme outlines 15 surefire ways to know if your logo design is a keeper:

1. It tells the story of your brand.

2. It's simple.

3. It's unique.

4. It speaks to your audience.

5. It is timeless.

6. It's versatile.

7. It employs appropriate and effective typeface.

8. It utilizes empty space.

9. It employs movement.

10. It utilizes a consistent color scheme.

11. It features a recognizable symbolism.

12. It's design utilizes shape psychology.

13. It's aspect ratio is proportionate and appropriate.

14. It's instantly recognizable.

15. It's memorable.