Guest Post Guidelines
Thanks for contributing to Jennifer Franklin Media! We’re teaming up with some of the best in the WordPress and Digital Marketing space. Here are some guidelines and recommendations for each piece of content that you submit.
List of Desired Blog Post Themes and Topics
In general, we accept the following topics for guest content:
- Content marketing
- WordPress Tips, guides, how to’s and advice
- Entrepreneur growth strategies
- Pinterest, YouTube and Google SEO tips and tools
- Digital Marketing tips, guides, how to’s, and advice
While brainstorming what to write about, ask yourself these questions:
- Will this topic be relevant to our audience?
- Will this post offer solutions (that don’t require the purchase of my product)?
- Am I qualified to write about this topic?
- What insight can I bring to this topic that nobody else can?
When in doubt, get in touch with us here.
Guest Post Content Tips
The purpose of our blog is to share content that’s educational, engaging, and entertaining … not product-focused or promotional.
Posts should be 1,000 – 1,500+ words in length.
Break up your content, so it’s easy to read. This means including headings, subheadings, bullets, and any other visual elements to increase the readability of your piece.
Write in a natural, conversational tone. We want to share content that is authoritative, but not robotic.
All content MUST BE ORIGINAL. We do not accept duplicate content as guest posts. If your post has appeared anywhere else on the web, we can’t publish it on our blog. If you quote other content, please include a link to it.
Always name your sources. We understand that you’re an expert, but our audience might not be so sure. If you’re going to include stats, link back to the original source.
Talk about your real-world experience. Talk about mistakes you’ve made, plans you’ve built, and strategies you’ve executed. Draw on your own personal experience to speak authoritatively about what you know.
Take a position. If you disagree with common wisdom on a topic, talk about why the mainstream point of view is wrong or misleading. Back up your perspective with facts. Take screenshots. Include interesting data. Support your arguments with external references.
Other Things to Include in Your Guest Post
- Outbound Links.
- Lists and Bullets.
- Actionable Takeaways. Recap the takeaways of your article as bullet points at the end of your post.
NOTE: We reserve full editorial control and may edit or tweak submissions as we see fit. These tweaks include anything from removing too much self-promotion, to optimizing for SEO, edits both small and large, and more.
Guest Post Logistics
- First, we’ll collaborate and agree on a topic and title. Don’t start writing until we’ve done this!
- Once we’ve agreed on the topic, give me a deadline for when you expect to submit the article for us to review.
- After you’ve written your draft, send it to me as a Google Doc. Use these sharing settings:
- On – Anyone with the link;
- Access – Can edit.
- I’ll make edits in this Doc, so make a copy if you’d like to keep an original version of your writing.
- Send a short, couple sentence bio. This can include a link to your LinkedIn profile and/or your website.
- I’ll let you know when the post is scheduled to go live.
Guest Post Promotion
Please feel free to promote your post through your social media, newsletter, or link to it from your blog.
You can even include a snippet of the post on your blog, with a link back to the original content on our site (this is important so that we both avoid duplicate content penalties).