5 questions to ask before hiring a web designer
You're ready for a new website design, but you've got a lot of questions.
And you’re not sure where to begin.
I get it!
Building a great website that gets amazing results takes some strategic planning.
And it starts with asking the right questions.
Below are 5 questions to ask yourself before you schedule your first meeting with a web designer:
01. Why am I in Business?
Websites need to tell your brand story in order to connect with your audience and convert those clicks into customers.
Think about WHY you are in business in the first place.
Write down the purpose of your business and make a list of all of the products and services you offer.
Recommended reading -> Start With Why
02. Why do I Need a Website?
Business owners have many reasons for wanting a new website.
Focus on the primary reasons you need a new web design.
This will keep you and your web designer on the same page as you move forward towards your online business goals.
It's also helpful to set SMART goals that are specific, measurable, achievable, relevant and time-bound.
Write down the top 5 business needs of your new website. For example: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.
03. Who is My Target Market?
A results-driven website will be designed with your target market or customer in mind.
Your website isn’t about you or your business.
It’s about your customer.
Think about your ideal customer:
- Who are they?
- How old are they?
- What gender are they?
- Where do they hang out online?
- What are their interests?
The more specific you are when describing your ideal customer, the easier it will be to create a website that speaks directly to him or her.
Next, write down the top 5 reasons this person will visit your website.
Some examples include the following: research product information, get contact details, ask questions about services and pricing.
04. What is My Design Style?
It’s important to know what you like and dislike about the websites that you visit. This will help your web designer get a sense of direction for the layout of your design.
If your competitors have websites, you should visit them to see what they are doing that you think may be working.
Think about what you could do better to make your business stand out.
Take a look at websites outside of your niche as well. Make a list of websites that you love and write down the reasons why.
The more specific you are, the easier it will be for your website designer to translate your design style to your project.
05. What Does Success Look Like?
Begin with the end in mind.
Look into the future and visualize what a successful website strategy will do for your business in 12 months: what would that have to look like? how many website visitors? how many leads? how many sales?
Be as descriptive as you possibly can.
This will help your web designer know exactly what you want your website to do for your business and together you will be able to put a plan in place to get you there.
before you go...
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