C A S E S T U D Y

Business Website Design

WordPress Website Design | Jennifer Franklin Portfolio | Jennifer-Franklin.com

"Jennifer, I am sitting here with tears in my eyes. You have so perfectly pulled my vision together.

You are an absolute GEM!

Hugs, Laura xo."

WordPress Website Design | 7 Day Weekends | Business Website Design | Jennifer-Franklin.com

OVERVIEW:

Laura had a WordPress website that she had started to set up, but quickly became overwhelmed by all of the software choices (themes and plugins). She wasn't able to get her website to look like the demo and wasn't quite sure which plugins were best for her business needs. She wanted a website that would allow her to collect leads via an opt-in for her free eBook, connect with her audience and inform them of upcoming events and new products, allow visitors to easily book a call or send a message, include a blog to grow her authority and organic traffic, and a sales page to promote her products.

BUSINESS NEEDS: 

Content Management System

To allow client to easily manage content on the site in order to reduce administration costs.

Professional Design

To attract visitors to engage with content and reduce bounce rate and increase leads and sales. 

Blog

To inform and engage audience and increase authority and organic traffic. 

Lead Magnet / Opt-in

To make it easy for visitors to opt-in to a FREE eBook in order to grow and nurture her email list. 

Sales Landing Page

To easily promote products and inform visitors of how they can make a purchase. 

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